Ford today announced that the limited-edition, high-performance Mustang Mach 1 will be available to customers in Europe for the first time ever.

Ford sold 299,632 (-4.2 per cent) vehicles in Q3 2020 in its traditional European 20 markets, achieving 7.6 per cent market share.

Ford is demonstrating to a global virtual audience the full potential of the company’s newest production and prototype performance vehicles at Goodwood SpeedWeek, October 16 to 18 – including European dynamic debuts for Mustang Mach E 1400 and Puma ST.

The all-new Ford Puma ST introduces acclaimed Ford Performance driving dynamics to the compact SUV segment for the very first time in Europe. Enhanced with sophisticated Sports Technologies including a segment-first limited-slip differential (LSD) and patented force vectoring springs, Puma ST also features selectable Drive Modes including Sport mode and – for the first time on a Ford Performance vehicle – Eco mode; providing drivers with options for a wide range of road driving scenarios.

Ford of Europe has released an interactive film series that invites viewers to steer their way through a thrilling pursuit and help keep the secret of the company’s new performance vehicle from falling into the wrong hands.

The new Ford Puma SUV-inspired compact crossover fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology. The stylish Ford Puma introduces a new chapter in Ford’s design identity with charismatic and seductive styling that belies unprecedented compact crossover practicality, supported by innovative rear stowage concepts that offer practical solutions to everyday storage problems. Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid electrified powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0-litre EcoBoost petrol engine to deliver up to 155 PS.

The enhanced Ford Focus featuring a fuel efficient EcoBoost Hybrid electrified powertrain is now available to order for customers across Europe, Ford today announced.

The popular Ford Fiesta compact hatchback – the automaker’s best-selling model in Europe – is now available to order with an electrified powertrain for the first time, Ford today announced.

Ford has further expanded the new Puma range with additional powertrain and equipment level options – offering the most comprehensive line-up yet for the SUV-inspired compact crossover.

The new Ford Puma introduces Ford’s advanced, fuel-saving mild-hybrid powertrain technology alongside class-leading practicality and head-turning design for compact crossover customers.